Marketing Your Lowest Unique Bid Auction
Lowest Unique Bid Auction sites seem like a very lucrative business. The companies running the auction receive income both in the form of the fees collected for each bid, and in the form of payment for the winning bid. When looking at certain items, it may seem that these auctions are making large profits. However, such sites also consistently lose money on some auctions. New pay per bid auctions keep opening all the time, but most of them close shortly. If a pay per bid auction site does not attract enough bidders, it sells many items at a loss.
We at Microbid Software can help with the marketing of your Lowest Unique Bid Auction site so it would attract more visitors as well as achieve higher rate of converting visitors to users. Our extensive experience at constructing auction sites allows us to asses the risks and opportunities involved correctly, avoiding the former and exploiting the latter. Over the years we’ve managed to accumulate numerous brilliant ideas (that usually come in a shape of a request from the brighter customer, and are then implemented and tested by us); these ideas are partly manifested in the plugins we offer.
In order to make your auction known you need to invest in an advertising campaign; in order to make it appealing and attractive it needs to have a sleek design and an effective and intuitive interface; the idea of getting a product for a fraction of its market price is alluring enough to do the rest. Needless to say, that we will help you with the design and the interface; for a little extra we will advance the advertising as well.
HOWEVER, the very same alluring idea has the destructive potential of scaring the visitor away (a fallacy known as “too good to be true” which is endemic in the human psyche). To overcome this potential it is vital to establish the credability of your site thus inspiring trust in the potential user. We can advise on and implement a few techniques on your auction which will convey a greater sense of credability to the overly cautious visitor, who will consequently become a user (convertion).
If you want to benefit by our vast experience please email us your details, domain name, budget, and goals description and we’ll be happy to respond shortly.
